How I Work
Every project starts with a conversation. I want to understand not just what you do, but why you do it - your priorities, your challenges, and the ideas that matter most to you. My approach is methodical yet flexible; it’s built on collaboration, curiosity, and a genuine interest in your story.
Discovery and Workshops
Collaborative Planning
Once we’ve mapped out your priorities, we work side by side to shape a plan. This usually means defining your messaging, creating an editorial calendar, and deciding which channels will serve you best. I keep the process transparent and collaborative, so you always feel part of the journey.
Flexible Programmes
No two organisations are the same, so I build programmes that fit you. Whether you need a short, focused campaign or a longer-term partnership, I adapt to your timeline and resources.
A Human Approach
I begin with discovery sessions or workshops that give us space to talk, explore, and uncover what really matters. These aren’t tick-box exercises - they’re opportunities to listen, ask questions, and get to the heart of your goals. Together, we identify the themes and stories that will make the biggest impact.
I believe communication should feel personal and authentic. This isn’t about rushing content out the door; it’s about creating something that feels true to you and connects with the people who matter.