What I Do
The nature of influence is evolving. It’s no longer about mass access and constant communication. Instead, we should be focusing on building more intimate, reliable and valuable connections with audiences.
If this resonates, here are some of the ways I could help.
Consulting
Communications Strategy
A strong story needs a strong plan, and I create strategies that align with your goals and values while prioritising quality over quantity. This includes press campaigns, editorial planning, and content strategies that cut through the noise without relying on constant social churn. My work with an international creative agency involved devising press campaign plans and marketing initiatives for clients in emerging tech and lifestyle sectors, securing coverage in global publications and supporting high-profile events such as South by Southwest.
Copywriting
Words matter, and I craft copy that informs, inspires, and connects. From web content and newsletters to blogs, articles, and campaign messaging, my writing is designed for readers who value clarity and substance. For a global performance marketing network, I developed SEO-driven copy and metadata that boosted engagement, alongside newsletters and blogs that supported their international campaigns.
Editorial
I work closely with clients to uncover the essence of their brand or project and translate it into a clear, authentic narrative. This means defining key messages, advising on tone and positioning, and shaping communication foundations that last beyond a single campaign. For example, I partnered with a leading international brand agency to refine its messaging and develop an integrated communication plan that included press campaigns for global clients in sectors ranging from logistics to sportswear.
I bring editorial expertise to projects that require precision and perspective, including ghostwriting for leadership teams, shaping long-form narratives, and curating content for publications and cultural events. I also specialise in placing stories where they will have the greatest impact, securing coverage in respected outlets such as national newspapers and leading industry platforms. For example, while working with an international advertising agency, I wrote ghostwritten thought leadership articles for Adweek, The Drum, and Muse and curated a one-day festival of art exhibitions, talks, and screenings for International Women’s Day.